Online Marketing - From SEO to Story Teling

Online Marketing is not only so much more than SEO, Meta Tags and Google Ads.
Of course it is essential to be found on Search Engines. Heeps of specialized agencies offer to fine-tune websites, ad words and customer related ads on social media. The environment and the rules set by search engine providers, social media ad platform etc seems to be ever changing, demanding frequent updates and adjustments of both websites and tools used.

While we live in an ever changing world, this truth is somewhat simper. We want to step back and look into YOUR basic business concept. As long as your product, your target market and their demand remain constant, you only need to review whether their means of communication and info seeking change (or not).

And the truth is: The newest trend on the web is not necessarily what you need to follow. In fact, for some market segments, it can be the wrong path. There are lots of web consultancies with heavy statistics on the right colors, layouts and gimmicks on your websites or in your email newsletters. And honestly, my agency has not that degree of psychologic web customer behaviour science.

What we do ist to ask: What approach suits and represents your products and your corporate philosophy? Which are you clients and which are their favored means of communication? Do find them on "X", Instagram or Youtube? Are they impressed by short clips, loads of images posted or rather a good story - maybe even an article with serious information?

Our range of services also includes target group-oriented translations from and into German, Swedish and English for various purposes and industries, in particular tourist nature, as well as for economic, legal and other topics. Of course we also take care of the design of tourist publications for different markets and target groups.

PR, Social Media, Influencers & Story telling

Classic PR and media work is still an important task in tourist marketing today. However, this form of market communication has become less important in contrast to the new social media channels, where Facebook, Instagram, etc. have become a must have, in order to reach the target group. For many, these communication create the benefit of direct customer response. YouTubers, bloggers and other influencers seem to be the new communication heroes. Story telling is a key word in a time when everyone wanted to sell emotions instead of goods and services.

Here we can of course assist in managing blogs, content on the company website or social media. Prior to all that, however, the seller needs a functioning "back office" with a strategy that ensures that the online promises correspond to the properties and quality of the product - here the communication most often and frequently fails, and all the beautiful promises and feelings bounce back on the brand or company image (not on the blogger or social media statements). And that's just because the influencers or content creators got carried away with their story telling or the descriptions.

The right concept with good control and careful information / communication towards all influencers and participants of the message to the market is just as important as the often forgotten part of the media strategy.

Successful media presence and communication therefore depend not only on contacts and media range, but also on a keen eye for the right content in the context of the product, the choice of media segment, the quality of the messages and the parties involved.

Although we are not a specialized classic PR agency (if necessary we work with theme-oriented agencies), we understand very well how the professional work in the jungle of web communication works today resp. should work to create good results. In doing so, we have not forgotten traditional media such as print magazines.

Due to this sensitivity and attention to detail, you benefit from our experience in communication, not only in the German-speaking / northern European markets.