The website "fernglasberater.com" only in German) started off as training for our new web design service with new software. The chosen theme "binoculars" is a private passion of the owner, linked to various outdoor activities such as trekking, sailing and hunting. Tired by the often wrong, misleading or sales-focused information on the web by commercialized binocular sites, a neutral site was created to provide users with complete, useful, neutral and reliable information.
While the intention is to be mostly ad-free, some banners with info on new products or offers - from quality producers only - will in the future finance this project.

Success for "info sites" without commercialization - does it work?
Another purpose of this site is to test and measure the acceptance and success of a site that does not follow the commercial paths of back-links, clic-based commissions / ppc and other commercial priorities.

The "truth and honesty" theory
Will the consumer appreciation for neutral and honest information make up for the lack of SEO benefits provided by the commercial links mentioned? At the core, we do here address the issue of web user affinity and credit for the absence of purchase link or sponsored articles. Could it make up for the lack of visibility due to missing ad links? We will monitor this to collect conclusions even for other projects.