Communication and language

The technical possibilities of communication with four-color print, Internet, e-mail and social media are more diverse today than ever. The concepts mainly focus on new dialogue marketing techniques. However, the message often does not reach customers. The most common reason for this is insufficient knowledge about the right content and target groups.

Especially in foreign markets, it is not just a matter of fluent in the language. Rather, the knowledge of market segments, whose preferences and image in relation to product, brand or destination are crucial.

It all starts with the professional translation of the message, not the individual words. In addition, there is target group-specific image selection and the correct "tone" of the claim for the texts. The result is ideally a message that perfectly matches the expectations of the target group to the product or service.

Our range of services also includes target group-oriented translations from and into German, Swedish and English for various purposes and industries, in particular tourist nature, as well as for economic, legal and other topics. Of course we also take care of the design of tourist publications for different markets and target groups.

PR, Social Media, Influencers & Story telling

Classic PR and media work is still an important task in tourist marketing today. However, this form of market communication has become less important in contrast to the new social media channels, where Facebook, Instagram, etc. have become a must have, in order to reach the target group. For many, these communication create the benefit of direct customer response. YouTubers, bloggers and other influencers seem to be the new communication heroes. Story telling is a key word in a time when everyone wanted to sell emotions instead of goods and services.

Here we can of course assist in managing blogs, content on the company website or social media. Prior to all that, however, the seller needs a functioning "back office" with a strategy that ensures that the online promises correspond to the properties and quality of the product - here the communication most often and frequently fails, and all the beautiful promises and feelings bounce back on the brand or company image (not on the blogger or social media statements). And that's just because the influencers or content creators got carried away with their story telling or the descriptions.

The right concept with good control and careful information / communication towards all influencers and participants of the message to the market is just as important as the often forgotten part of the media strategy.

Successful media presence and communication therefore depend not only on contacts and media range, but also on a keen eye for the right content in the context of the product, the choice of media segment, the quality of the messages and the parties involved.

Although we are not a specialized classic PR agency (if necessary we work with theme-oriented agencies), we understand very well how the professional work in the jungle of web communication works today resp. should work to create good results. In doing so, we have not forgotten traditional media such as print magazines.

Due to this sensitivity and attention to detail, you benefit from our experience in communication, not only in the German-speaking / northern European markets.